Clever

Slowly she creeps...inch by inch...working her way through the shadows...always watching her prey...always looking...for great prices on great homes.

It's the one, the only, Marci Tanzer AKA The House Huntre$$!

Now normally our policy is: no pun = no fun. But there are exceptions. In this case, Marci knew we were looking for that zany, unforgettable pun and instead she hit us where it hurts with a unique nickname AND the double money signs. Can you say "Wow"? We sure can. It just comes out sounding like, "Silver Paint Brush."

Awesome

No, no, Asim. You are awesome. 

A Bronze Paint Brush is already being couriered to your office, post haste!

Astounding

You may have noticed a HI-larious trend in Super Bowl advertising over the last ten years: talking animals. Irresistible. Well, obviously Brad J. Lamb has decided to jump on this clever little bandwagon and ride it right to the top of the condo sales mountain of success! Not only does he put a human head on a lamb, but it also happens to be HIS HEAD and his last name is LAMB! Get it? We sure do, Brad. And this touchdown of an ad gets you a Gold Paint Brush.

Big thanks to Leilah for submitting this piece of art.

Inspired

A cold, harsh reality for other creatives in the real estate field:

There is only one Bill Thom. Sorry, but you'll never come close.

Once you can get over that, it's best just to stand back and witness the master at work. The visual on the bus bench ad? It screams, "110% success." Clearly, Bill not only owns a cellular telephone but he's too busy and successful to lower it for the photo. The headline? Well, obviously Bill refused to hold back on this one. An unexpected "slashed out" maneuver that then ties back to a well-placed pun...oh my!

It's been said that Bill might understand the value of branding better than anyone in the business. That seems apparent with the deliberate extension of the "sole-d" device from the bus bench to the For Sale sign. And if people never see the bench and then have no idea what "sole-d" means? Too bad. Because this is Bill Thom's world, and we're just living in it. 

This integrated campaign has earned the coveted Titanium Paint Brush.

Glorious

If you looked up the word "dedication" in the dictionary, you would probably find a picture of Daryl King. He's spent the last 17 years (wow!) trying to win his first major creative award. His previous headlines we're solid, but not quite Pant Brush-quality. Examples include, "I'm the Top Leader of Real Estate," "The President of Real Estate," and "The House Führer." Well, you've finally made it, Your Highness. Enjoy your Bronze Paint Brush.

Transcendent

Proudly standing at the crossroads of Buy St. and Sell Rd. (genius!), Ruth could have stopped right there and we would have said, "Congratulations, enjoy your Silver Paint Brush." But that's not Ruth, now is it? She dug deep into her bag of tricks and pulled out a bazooka shot of a pun with "House-SOLD." Ka-BLAM! It's a Gold!!

Sublime

When people are looking for new homes, there are several things they want nearby: good schools, public transportation, and, of course, a great wings place. Everyone knows this, but John's the first guy to actually put it into an ad. And for that he receives a Gold Paint Brush.