Monday, November 3, 2008
There are times in your life where it really does seem as if the stars are aligned. For instance, I found both of these ads on the same day! Notice any similarities (beyond all the handsome looking people?)? They both have a little headline fun with the word "reality." But before we start passing around the Gold Paint Brushes around here, let's take that important second look. The Queens, nice as they might be, fail to seal the deal. Making "realty into a reality" is very, very memorable. No question. But unfortunately for the ladies, they've run into the legendary Scott Stren. He doesn't just settle for "reality." Scott drops the "i"-bomb (with helpful arrow) into "realty" to make sure his audience truly understands the pun. Genius. And gold.
Nice try, ladies. Bronze for each of you.